Facebook Ads & Performance Marketing Portfolio

I have managed over $2M+ in Facebook & Instagram ad spend, generating more than $20M+ in tracked revenue and measurable business growth across multiple industries.

My focus is not just running ads, but building scalable and predictable growth systems that help businesses generate leads, increase sales, reduce acquisition costs, and scale profitably.

Industries & Businesses Worked With

Roofing & Local Service Companies

Built high-performing local lead generation systems using hyper-local targeting, conversion-focused funnels, retargeting, and creative optimization.

Results Achieved:

• 428% increase in lead volume
• Consistent monthly qualified leads
• Optimized CPL around $45–$60
• Scalable inbound lead acquisition systems

Electronics & Gadgets Ecommerce Brand

Scaled ecommerce messaging and conversion campaigns for electronics, gadgets, iPhone, MacBook, and accessories campaigns.

Results Achieved:

• 1,000+ messaging conversations per campaign cycle
• CPA as low as RM0.46–RM1.43
• 2M+ reach generated
• 100K+ engagements across campaigns

Education Consultancy Agencies

Managed multi-country student lead generation campaigns for study abroad programs across:

• Malaysia
• UK
• Nigeria
• Nepal
• Bangladesh
• India

Results Achieved:

• Leads generated as low as £0.35 CPL
• RM1.85–RM4 CPL on high-performing campaigns
• 4.9M+ reach & 10M+ impressions
• Scalable global student acquisition systems

Multivendor Ecommerce Platform

Built full-funnel ecommerce growth systems focused on awareness, engagement, messaging, and website purchases.

Results Achieved:

• 200K+ audience growth
• 10M+ impressions
• Messaging CPA as low as $0.10
• Website purchase CPA around $2.80

Digital Marketing Agency

Built inbound B2B lead generation systems using authority-based funnels and conversion-focused campaigns.

Results Achieved:

• 549+ leads generated at £0.35 CPL
• High-quality inbound client acquisition
• Consistent lead flow through funnel optimization

Core Expertise

• Full-Funnel Campaign Strategy
• Facebook & Instagram Ads
• Lead Generation Systems
• Ecommerce Scaling
• Retargeting & Funnel Optimization
• Creative Strategy & Testing
• Conversion Rate Optimization (CRO)
• Meta Pixel & GA4 Tracking
• Lookalike & Custom Audience Scaling
• CBO & ABO Budget Optimization
• Performance Analytics & Reporting

Tools & Platforms

• Meta Ads Manager
• Meta Business Suite
• GA4
• Shopify
• Looker Studio
• Canva
• Zapier

Approach

My approach focuses on:

• Data-driven decision making
• Continuous creative testing
• Funnel optimization
• Profit-focused scaling
• Long-term business growth systems

Most advertisers focus on clicks and impressions.

I focus on:

• Revenue
• Leads
• Profitability
• Scalable business growth

The businesses I work with don’t just get ad campaigns
they get a repeatable system for long-term growth and performance.