Google Ads & Performance Marketing Portfolio

I specialize in Google Ads, Search Engine Marketing (SEM), SaaS marketing, ecommerce advertising, local lead generation, and conversion-focused performance marketing strategies. I have managed campaigns across multiple industries including SaaS platforms, software companies, local service businesses, ecommerce brands, medical services, education platforms, and consumer product campaigns.

My focus is not just generating clicks or impressions, I build scalable marketing systems designed to generate qualified leads, improve search visibility, reduce acquisition costs, and drive long-term business growth through data-driven optimization and search intent targeting.

Industries & Businesses Worked With

SaaS, AI & Software Companies

Managed Google Search campaigns for SaaS platforms, AI tools, chatbot software, LMS platforms, WhatsApp marketing systems, and digital business solutions.

Campaign Results

• 56.5K+ clicks generated
• 780K+ impressions
• Up to 1.65M total reach
• CPC as low as $0.02
• 14.4K additional search clicks
• 29+ tracked conversions
• Strong SEO performance with 20.9% CTR

Services Provided

• Google Search Ads
• SaaS Lead Generation
• AI & Chatbot Keyword Research
• Conversion Tracking
• Search Partner Campaigns
• Display Campaign Optimization
• Audience Segmentation
• CTR & Quality Score Optimization

Top Performing Keywords

• how to start a saas business
• saas business software
• talk with a chatbot
• talk to ai robot
• online learning system
• customer service software for small business

Key Highlights

Successfully scaled global SaaS campaigns with extremely low CPC, strong CTR, and high-intent search traffic through conversion-focused ad strategies and optimized keyword targeting.

Education & LMS Platforms

Executed campaigns for education technology businesses, online learning systems, virtual training platforms, and LMS software solutions.

Campaign Results

• 16K+ clicks generated
• 335K+ impressions
• CPC as low as $0.03
• CTR above 10% on top-performing keywords
• Increased lead generation and platform visibility

Services Provided

• LMS Search Campaigns
• Education Lead Generation
• Search Intent Targeting
• Audience Optimization
• Campaign Scaling
• Conversion Optimization

Top Performing Keywords

• learning management tools
• online learning system
• course management
• virtual training platforms
• ecommerce web solution

Key Highlights

Built highly efficient search campaigns targeting education-focused buyers and software users while maintaining low CPC and strong engagement rates.

Local Service & Phone Call Campaigns

Managed geo-targeted Google Ads campaigns for roadside assistance, breakdown recovery, towing services, and emergency local service providers in the United Kingdom.

Campaign Results

• 14.4K+ clicks generated
• £1.16K total ad spend
• £0.08 average CPC
• 29 tracked conversions
• CTR up to 33.33%
• Cost per conversion as low as £2.73

Services Provided

• Local Search Ads
• Phone Call Campaigns
• Radius Geo-Targeting
• Audience Segmentation
• Conversion Tracking
• Search Intent Optimization
• Broad Match Testing
• Local Search Visibility Optimization

Target Locations

• London
• Rainham RM13 8TE
• United Kingdom

Top Performing Keywords

• roadside assist
• roadside recovery
• car towing services near me
• breakdown services uk
• rac breakdown recovery

Key Highlights

Generated highly targeted emergency service leads using location-based campaigns, audience optimization, and local-intent keyword strategies with strong conversion-focused performance.

Medical & Local Search Campaigns

Managed local-intent search campaigns targeting medical-related services and service-based local businesses.

Campaign Results

• CTR up to 15%
• High local search visibility
• Improved conversion-focused traffic acquisition
• Strong engagement from local search audiences

Services Provided

• Local Search Campaigns
• Geo-Targeting
• Medical Keyword Optimization
• Search Visibility Campaigns
• Conversion Optimization

Top Performing Keywords

• driver medical
• driver medical near me

Key Highlights

Optimized local search campaigns targeting high-intent medical service keywords with strong CTR and localized audience targeting strategies.

Electronics & Consumer Product Campaigns

Managed Google Search campaigns targeting electronics, smartphones, laptops, gadgets, and buyer-intent consumer product searches.

Campaign Results

• 25.3K+ impressions
• 4.13K+ targeted views
• RM0.29 average CPC
• Optimized low-budget campaigns
• Increased visibility for commercial-intent searches

Services Provided

• Product Search Ads
• Ecommerce Search Campaigns
• Commercial Keyword Research
• Search Visibility Optimization
• Buyer Intent Targeting
• Broad Match Keyword Expansion

Top Performing Keywords

• macbook price in bd
• iphone 16
• iphone 16 pro max
• ipad pro price in bangladesh

Key Highlights

Generated targeted search traffic and improved product visibility through optimized commercial-intent keyword campaigns focused on electronics and consumer products.

SEO & Organic Search Performance

In addition to Google Ads campaign management, I also worked on improving organic search visibility and SEO performance.

SEO Results Achieved

• 27.9K+ organic clicks
• 133K+ impressions
• 20.9% CTR
• Average position: 10.9

SEO Focus Areas

• Keyword Optimization
• Technical SEO Improvements
• Search Visibility Growth
• CTR Optimization
• Content Optimization

Core Expertise

• Google Search Ads
• SaaS Lead Generation
• Ecommerce Advertising
• Product Search Campaigns
• Local Service Advertising
• Phone Call Campaigns
• AI & Software Marketing
• Audience Segmentation
• Keyword Research & Optimization
• Geo-Targeting & Radius Campaigns
• Conversion Tracking
• CTR & Quality Score Optimization
• SEO & Organic Search Growth
• Performance Analytics & Reporting
• Campaign Scaling & Optimization

Tools & Platforms

• Google Ads
• Google Analytics
• Google Search Console
• GA4
• Google Tag Manager
• Keyword Planner
• Looker Studio

Approach

My approach focuses on:

• Data-driven campaign optimization
• Search intent targeting
• Continuous keyword testing
• Conversion-focused advertising
• Audience segmentation
• CPC reduction strategies
• Scalable long-term growth systems

Most advertisers focus only on impressions and traffic.

I focus on:

• Leads
• Conversions
• Revenue growth
• Search visibility
• Cost-efficient acquisition
• Long-term business scalability

The businesses I work with don’t just get ad campaigns, they get structured performance marketing systems designed for measurable growth, sustainable lead generation, and long-term business success.